– Written by H. Rauf, founder kreativekabbage
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How to spot a web designer who delivers results
There is a lot of noise out there about what makes a great website. If you are a business owner looking to invest in your digital presence, you might be wondering how to spot a web designer who delivers results. The truth is, there are plenty of people who can make a website look visually appealing, but finding someone who can turn a website into a tool that generates measurable business growth is a completely different story.
The key difference comes down to the time they put in to understand the business and product they are building the website for. Here is my perspective on how you can tell if a web professional is going to deliver actual results for your bottom line.
You can also read Web design: 5 must-have shocking trends to catch up on what is trending in the world of website design.
The one question you need to ask
If you are sitting down for a consultation, there is one revealing question that will instantly tell you who you are dealing with. Ask them: “How will you ensure my website aligns with my business?”
If their answer revolves entirely around color palettes, animations, and trendy fonts, walk away. You want a professional who talks about studying your business, your customers, and your overall strategy so they can align the website design to suit your specific goals.
Strategy over aesthetics in the real world
Let me share a brief example of how this plays out. I was working on a website for a local electrical company. Before doing any design work, I spoke to them to understand exactly what their business goals were. They wanted to focus on projects that involved new electrical work and installs instead of repair and service calls. Their ideal customer profile was that of a larger general contractor subcontracting electrical work.
I designed their entire website around these two key findings. Because the strategy was dialed in, they were contacted through the website several times in just the first three weeks it was live, specifically for new work and high-value quotes. That is the difference between a basic digital brochure and a strategic asset.
Watch out for technical red flags
When you spend your days building custom architecture and writing PHP for WordPress, it becomes easy to spot when someone is cutting corners. A designer who is focused on results will not hide behind sloppy implementations. We also wrote another helpful article when choosing a website designer, especially when you are wondering if you should go for a smaller company. Make sure you read Small website design companies vs large agencies.
When looking at a site, I look out for a few common technical red flags:
- Cookie-cutter themes: Using themes is not the end of the world, but how you implement them can make or break a website. Relying on bloated, unmodified templates often leads to a poor user experience.
- Ignored security and performance: Sluggish loading speeds and missing basic security features, like a captcha on your contact forms, are clear signs of a rushed job.
- Broken user journeys: I always look at the overall flow of the website and how the pages and information are linked. If the flow does not logically guide a visitor toward making contact or a purchase, the design has failed.
Proving the return on investment with hard data
A results-driven web designer knows that the job is not over when the website goes live. They look at specific metrics to prove the website is actually working. To measure success, I look at search console results to track the specific number of visitors, the actual number of conversations started on the contact form, and the on-page time per visitor. This data proves whether the site is genuinely resonating with the right audience.
Finding the right solution for your business
Your website should be your hardest-working salesperson. If you are ready for a custom web presence that is engineered to align with your strategy and grow your business, that is exactly what we do at kreativekabbage.com. We take the time to understand your goals, your ideal customers, and your market before we start building, ensuring your website delivers the results you actually need.