At a glance: Website, logo and branding guide
Contents
Design summary
Sharp Writing wanted to keep it simple and “sharp”. We came up with a cutting edge (no pun intended) design for them that met their brand identity and delivered their message in a clean, responsive design.
Brand identity & logo development
Keeping things sharp was the driving concept behind the logo design. Our client wanted a logo that could stand on its own where needed without the need for typography. Sometimes, developing something simple takes more than one would think.
Branding guide
The branding guide for Sharp was developed with 3 main color pallets with an overall “feel” of professionalism yet fun. The result was a unique turqouise accent with clean white and black.
Website development
The website needed to be fast, professional, attractive and responsive. Advanced features included automated forms, video headers and a unique sidebar that aims to “summarize” the website for viewers who are in a hurry.