At a glance: logo and branding, business website, product listings, 3d renders, brochures
Contents
Rockstone Premium Concrete: Manufacturer website and brand identity
Rockstone Premium Concrete required a digital presence that reflects the durability of their ready-mix and aggregate products. We set out to deliver a complete brand rollout to establish their authority in the heavy civil market and provide a solid foundation for enterprise scaling.
Our approach and design
We started by conceptualizing a bold logo and visual identity to build out their branding guidelines. From there, we structured a cohesive design system that translates seamlessly from their physical mixing operations to their digital storefront.
The highlight: high-performance product listings and 3d renders
To properly showcase their materials, we engineered a comprehensive digital and print ecosystem tailored for operational management:
- Custom website: We developed a fast, responsive WordPress website featuring structured product listings so contractors can easily source materials.
- Technical visualization: We generated high-quality 3D renders using Blender to give customers a hyper-realistic view of the concrete finishes.
- Print materials: We laid out comprehensive promotional brochures and technical spec sheets utilizing Adobe InDesign to support their on-the-ground sales and operations leadership teams.
The result
A rock-solid, cohesive brand experience. We successfully launched a platform that effectively engages regional contractors, optimizing their local visibility through targeted Google Business Profile integrations.
If you are looking for more examples of our work in the trades and heavy materials sector, check out our recent projects for DOXA roofing and renovations and Pascoe Roofing Inc. in our featured work. You can also read about our custom tools on the blog, or calculate your next project’s scope using our instant quote tool.