At a glance: Business website design, print media design and google business profile optimization.

Pascoe Roofing Inc. : Roofing company website design and omni-channel lead capture strategy

Operating across two major markets—Winnipeg, MB, and Calgary, AB—Pascoe Roofing provides dependable, high-quality roofing solutions for their local communities. They pride themselves on top-tier craftsmanship and needed a brand presence that matched the durability and professionalism of their actual physical work, both online and out in the neighborhoods they serve.

The objective

The goal was to build a comprehensive, multi-region marketing machine. Pascoe Roofing needed a highly functional lead-generation website to capture digital search traffic in both Manitoba and Alberta, alongside cohesive physical branding materials to generate immediate, localized leads directly from active job sites.

Our approach and design

We applied a clean, minimalist UI to the website, focusing strictly on conversion rate optimization (CRO) rather than distracting, flashy elements. The digital design utilizes clean, geometric layouts with crisp borders to separate service tiers. To ensure the brand carried the exact same premium feel offline, we mirrored these crisp design standards across all of their physical marketing materials, creating a seamless transition for customers who discover them in the real world and look them up online.

The highlight: omni-channel lead capture

For a roofing contractor spanning two distinct provinces, a brand needs to act as a 24/7 sales asset across all touchpoints.

• Physical brand identity: We designed custom business cards, lawn signs, and door hangers. This strategy allows Pascoe Roofing to turn every active job site into a localized marketing campaign, driving curious neighbors directly to their new website.
• Strategic digital call-to-actions: We integrated high-contrast quote request pathways throughout the site, ensuring that when a homeowner visits the site after seeing a lawn sign in Winnipeg or Calgary, the next step to contact the team is entirely frictionless.
• Clear service architecture: We structured the navigation and landing pages so that visitors can immediately find the exact roofing solutions they need, dramatically reducing user friction and bounce rates.

The result

A streamlined, brand-forward identity built to work at scale. Pascoe Roofing now has a professional omni-channel platform that effectively captures local search traffic across two major cities, dominates neighborhood awareness through premium print materials, and seamlessly converts visitors into booked roofing jobs.

Ready to build a digital presence that works as hard as you do? Explore more of our recent projects in our featured work, read our latest web design and local SEO strategies on the blog, or get an immediate estimate for your own build using our instant quote tool.